Breezz Product
Breeze is an international CRM system that provides a solution in the field of sales and customer service.
Breeze is a platform that contains sub-products: marketing, sales and analytics.
The Challenge
At first, initial sub-products, sales CRM and marketing were developed.
Over time, problems with visual characterization and design were identified and there was a need to refresh the existing ones and to continue to develop additional features for the sub-products, with the emphasis being on developing the marketing product.
Another challenge was to provide a design solution for different users – user with access to all products, some products or a specific product.
The Solution
Providing product branding. The main goal was to create a unique design for each product, while maintaining a uniform design language for all. The products’ created characters are meant to accompany the user throughout the entire use of a specific product.
Branding
Creating an experiential and fun language. The goal was to design a unique concept for each product,
while focusing on marketing.
Marketing Concept
The goal was to create a simple-to-use, convenient product that would ultimately turn campaign creation into an easy and fun experience.
We chose a “space” concept that reflects the purpose of the marketing product – sending successful campaigns, as a strategic marketing goal. As part of the concept, sending a successful campaign, in our vision, is like as launching a spaceship. The accompanying presenter is an astronaut named Sendy, from the word “send.”
This character accompanies the user throughout his use of the product, helps, directs and hosts a company to the user.
The leading color is purple and it’s unique to the marketing product. As part of the branding, each product receives a unique logo. The marketing logo is a form of a spaceship, which emphasizes the “space” concept of the product.
Marketing Concept
The goal was to create a simple-to-use, convenient product that would ultimately turn campaign creation into an easy and fun experience.
We chose a “space” concept that reflects the purpose of the marketing product – sending successful campaigns, as a strategic marketing goal. As part of the concept, sending a successful campaign, in our vision, is like as launching a spaceship. The accompanying presenter is an astronaut named Sendy, from the word “send.”
This character accompanies the user throughout his use of the product, helps, directs and hosts a company to the user.
The leading color is purple and it’s unique to the marketing product. As part of the branding, each product receives a unique logo. The marketing logo is a form of a spaceship, which emphasizes the “space” concept of the product.
Colors
Sales CRM
#3999eb
Marketing
#7f48af
Analytics
#b53199
