Salaryo
As lead designer in the company, I was responsible for designing all wireframes, UI specs, pixel-perfect mocks and graphic QA for Product amd Marketing department. I worked closely with CPO, Marketing team and R&D team.
What is
Salaryo?
Salaryo is a Fintech startup that provides digital term loans and lines of credit for small businesses.
Imagine you are an experienced owner of a small business. You’re a business opportunist who combines work with passion. You’re very motivated to take your company to a next level, but your luck of sufficient budget keeps you from proceeding as planned.. This is where Salaryo comes in.
The Challenge
Redesign our website and product to a refreshing, friendly & modern look while maintaining reliability & seriousness of the fintech field.
Our vision is to provide financial stability to businesses experiencing income uncertainty.
Main Goals
Business
Helping small businesses grow and reach financial stability by offering flexible and affordable financing and digital banking products, especially during this period of time (COVID 19).
Personal
As a lead designer at the company, it was important for me to create a clear, reliable, and simple UX while maintaining a modern and friendly design.
Research
In order to create a clear and reliable website, we need to better understand who is our buyer persona, how big is his business? What role does he play in the company? Does he have financial experience? How old is he?
We sent out a survey, interviewed our users, and tracked their events on Mixpanel. Now let’s see what we found.
Survey Results
Online Liquor Store Founder
Meet Zane
Zane is a 37-year-old founder, a professional in his field. He has experience in leading companies to success. Zane is economically educated and has created an environment that allows maximum control over all resources: time and money conquest.
Zane’s main goal is to lead the company forward and expand it while increasing customer success. Unfortunately, he needs to figure out the solution to his budget challenge.
Zane is a 37-year-old founder, a professional in his field. He has experience in leading companies to success. Zane is economically educated and has created an environment that allows maximum control over all resources: time and money conquest.
Zane’s main goal is to lead the company forward and expand it while increasing customer success. Unfortunately, he needs to figure out the solution to his budget challenge.
CEO of Online Clothing Store
Meet Marina
With 10 years of experience in the online shop world, 39-years-old Marina knows how to combine work with passion. Her shop is her personal mission and she plans to take the company to its next level and increase market share together with her small team.
Marina’s challenges are lack of knowledge that creates dependence on outside technology, marketing, finance, regulation, customer service.
With 10-years of experience in the online shop world, 39-years-old Marina knows how to combine work with passion. Her shop is her personal mission and she plans to take the company to its next level and increase market share together with her small team.
Marina’s challenges are lack of knowledge that creates dependence on outside technology, marketing, finance, regulation, customer service.
Website Redesign
After getting to know our users better, I started a website redesign process. The first step was a home page UX.
Final Website Design
In the final design, we walked the line between reliable and serious, but friendly and easy-going. Salaryo lives in a world which can feel sometimes technical, and overly serious. Our aim was to break that mold by using friendly images and colors, better fonts (Montserrat), fun illustration, and straightforward content.
Home Page
About Us Page
Website Mobile Version
Enhancing Product Usability
The first step was to ‘kill’ the bot through which the user filled it’s details. We replaced it with an easy and friendly form. This version allowed us to measure the information and understand more in-depth how the customer thinks, Where did they stop in the application process? At what point was it easier for him to continue the process? At what point does he abandon registration?
Discoveries
Solutions
Onboarding- Sign up form
Onboarding- Sign up form
Profile Account
Profile Account
Admin
Admin
Style Guide
In Conclusion
In order to achieve friendly and trendy design while maintaining seriousness and reliability, we used a mixture of dark blue and dark gray (serious) with yellow and light colors as blue, purple and yellow (fun and friendly). We also emphasized the simplicity of the product, its efficiency, and ease of use through significant illustrations and iconography.
